William G. Lesser - President

Meet William G. Lesser, the president and backbone of Custom Coatings and Finishes` success. William founded CCF in 1997 with the goal of offering superior quality and service at a reasonable price. William utilizes his diverse knowledge, obtained through over twenty years of experience, in this highly competitive industry to obtain excellent results maximizing time and budgetary issues. It is through this insight that CCF can offer a range from the fine work of artisans to a more simple monochromatic finish. Spend 20 minutes with William, and you will understand why 90% of his business is referral.

Company Profile

Residential Services

We specialize in quality residential work at a competitive price. Our capabilities include the complete spectrum of applications for exterior and interior finishing, ranging from apartment homes/condominiums to complex custom finishing.

Commercial Services

We can accommodate virtually any type of commercial application, project size, or competitive bid. CCF has much experience in new construction projects and procedures both long and short term. Our expertise with effective finishing solutions makes your job, large or small, our number one priority.

Our Mission

To offer a diversity of high quality services fulfilling the needs of every customer.

CCF exists in Orange County, California where some of the most diverse and challenging projects exist. Our clients vary from apartments, to residential, to high volume industrial development accounts with demanding schedules. Whatever the project, CCF has the expertise and the staff for excellent results in a timely, cost effective manner. These separate CCF from the competition.

"Our first rule of business: If we don't take care of the customer, somebody else will."

Why Choose CCF?

When choosing a painting contractor, consider a few things:

  • Anyone can "paint." - This, of course, means that any person has the ability to "pick-up" a brush and apply the paint; thus they believe they may call themselves a "painter."
  • Not every person that can paint is a professional painter. - Throughout this vast industry, there is much variance in skill, knowledge, and quality. A "professional" will be paid for their services, but the quality, like any product or service will vary greatly as well.
  • Not every painter is a true business professional. - Consider that aside from the skill necessary to complete a painting contract successfully, there is much to be considered to function as a successful business entity. This includes customer satisfaction and effective project planning.

CCF consistently and effectively covers all of these points which has contributed to the success and recognition that they have received.